Argues for an end to the outmoded industrial educational system and proposes a highly personalized, organic approach that draws on technological and professional resources to engage all students, develop their love of learning, and enable them to face the challenges of the twenty-first century.

"An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative Schools. Parents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world's most influential educators, Robinson has had countless conversations with parents...

"Ken Robinson argues that organisations everywhere are trying to fix a problem that originates in schools and universities: "It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential...

"A call to action that pulls together all of Sir Ken Robinson's key messages and philosophies, and that challenges and empowers readers to re-imagine our world, and our systems, for the better. Sir Ken Robinson changed the lives of millions of people. The embodiment of the prestigious TED conference, his TED Talks are watched an average of 17,000 times a day - a figure that Chris Anderson, Head of TED, says is the equivalent of selling out the Millennium...